2026 Shot Show Announcements - Keep checking back. We're always updating with the most current info.

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January 2, 2025

See the Clear Value in Hawke Optics' New Vantage HD Binoculars

Hawke® Optics, a global leader in precision sporting optics, proudly unveils the new for 2026 Vantage HD Binoculars. These binoculars represent the best optical quality in their price range, packing unbeatable clarity and performance in a value-rich package. They are everything you'd expect from Hawke - the leader in value-packed optics.

The new Vantage HD binoculars are available in three size options, each with two magnification levels. The ultra-compact 8x26mm and 10x26mm models are the ultimate value-loaded pocket-sized binoculars. They are perfect for taking to sporting events, hiking trips, hunting adventures, and anywhere else where you could use extra optical magnification while space is a concern. The 8-power model has a field of view (FOV) of 6.8 degrees, while the 10-power model has a 5.6-degree FOV.

For a wider field of view in a still compact size, try either the 8x34mm or 10x34mm Vantage HD binoculars. The 8-power model has a 7.1-degree FOV, and the 10-power model has a 6-degree FOV. This size gives you a bigger field of view and is perfect for hunting and birding, especially where gear space is a concern.

When you want a full-size binocular view in a still compact frame, the 8x42mm and 10x42mm Vantage HD binoculars are a terrific value. You get a 7.1-degree FOV in the 8-power model and a 6.1-degree FOV in the 10-power binocular. These powerhouse binoculars give you all the clarity and FOV that comes with a 42mm objective lens, and are terrific for hunting, sightseeing, bird watching, and much more.

Each model of the Vantage HD binocular series has phase-corrected BAK-4 roof prisms and fully multi-coated optics, increasing light transmission and producing crisp detail with stunning color. All models are built on an open hinge design with a rubber-armored polycarbonate body. They have twist-up eye cups and stay-on lens covers. And of course, these binoculars carry the Hawke Lifetime Warranty. Learn more about the line of Hawke Optics Vantage HD binoculars at www.hawkeoptics.com.

About Hawke

#VISIONACCOMPLISHED. Hawke is a worldwide market leader at the forefront of optical performance with class-leading innovation and design offering a complete line of sport optics from rifle, crossbow, shotgun and air gun scopes to binoculars, spotting scopes and accessories. Accuracy, strength and precision; Hawke optics blend iconic design, exceptional engineering and unrivalled craftsmanship to create an unforgettable viewing experience. As awareness of Hawke Sport Optics continues to grow, more customers are trusting Hawke as the unquestioned industry leader in optics. Learn more at www.hawkeoptics.com.

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Hawke Optics Comes Into 2026 With Major Advancements in Optics Technology

Hawke^® Optics, a global leader in precision sporting optics, is proud to announce the newest additions to company's lineup for 2026. Known as a premier brand, these new-for-2026 products continue the traditions Hawke is well established for with tremendous precision, quality, and value packed into each.

Hawke Vantage 1-4x20 Turkey Scope, now in Mossy Oak^® Bottomland and rings - The popular range of Vantage Turkey Scopes is expanded for 2026. Now available in Mossy Oak Bottomland with matching rings. Equipped with the famed Turkey Dot IR reticle, offering fast acquisition of your gobbler when every second counts. The 2 MOA illuminated center dot aimpoint is surrounded by a horseshoe that measures 10 inches at 50 yards when on 4x magnification.

Vantage HD 34 FFP Scopes - Redefining the very concept of a value scope, the Vantage HD 34 FFP scope line brings Hawke's H2 optics into the world of tactical and competition shooting. Built on a massive 34mm main tube, these scopes have fully multi-coated optics for exceptional light transmission, wide-angle fields of view, and a whopping four inches of eye relief. These scopes have first focal plane optics with Mil, or MOA illuminated reticles. They have Zero-Stop elevation turrets and have exposed, locking windage. These models represent the most feature-packed optics in their price range.

Vantage HD 30 Scopes - The popular and value-packed Vantage 30 and Vantage 30 SF riflescope line is refined for 2026 with a new look with refined features. These System H2 Optics scopes lead the industry in value-to-performance optics and feature a wide range of available models, reticles, including caliber-specific reticles, and more.

Vantage HD Binoculars - The amazing Vantage HD binoculars feature our H2 optics and provide incredible value for the money. They are available with 8- and 10-power models with 26mm, 34mm, and 42mm lens options. Each has phase-corrected BAK-4 roof prisms and fully multi-coated optics to increase light transmission and produce crisp detail and stunning colors to your eye. All models are built on an open hinge design with a rubber-armored polycarbonate body. They have twist-up eye cups and stay-on lens covers. They carry the Hawke Lifetime Warranty, too.

Frontier ED X Compact binoculars - Introducing the NEW Frontier ED X 8x25 and 10x25 Binoculars - the most advanced compact binoculars with a foldable, lightweight magnesium-alloy frame. These binoculars represent top-tier performance in a pocket-sized design. The Frontier ED X delivers impressive clarity and color thanks to extra-low dispersion (ED) glass, fully multi-coated optics, dielectric mirror coatings, and a BAK-4 roof prism – all working together to produce bright, sharp images and exceptional light transmission. A double-hinge body makes them easy to fold up and carry in your pocket. They are loaded with all the features you'd expect in premium binoculars, including being fully waterproof and fog proof, a padded carry case, twist-up eye cups, and a padded neck strap. And, of course, the Hawke lifetime warranty comes standard.

Carbon Bipods - Give your rifle a solid, steady rest to take the shot with Hawke's light and adaptable Carbon Fiber Pro Bipods. The Bipods mount via Picatinny rail, and there is an available M-LOK adapter as well. Perfect for every shot from the range to the field. The Bipods adjust from 8 to 11 inches in height and have 180 degrees of movement front and back for perfect placement. They both use a quick-release picatinny rail mount and have 40 degrees of side-to-side cant movement to get you on target fast and efficiently. You can set them up with rubber feet or spiked feet to give you options for a rock-solid mount on any terrain surface.

Learn more about the latest Hawke Optics gear for 2026 at www.hawkeoptics.com.

Check our site for more info & pricing.

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German Precision Optics Upgrades RANGEGUIDE 10x40 Rangefinding Binoculars

Richmond, VA. - German Precision Optics(GPO) RANGEGUIDE 10x40 Rangefinding Binoculars are a testament to GPO’s commitment to pioneering high-performance optics. In their continued effort to provide customers with cutting-edge products, GPO has, once again, set the standard in precision rangefinding binoculars with the upgrade of their popular RANGEGUIDE lineup.

“This is a truly remarkable product,” said Mike Jensen, GPO USA’s owner and CEO. “We upgraded the display functions and modes and added a new state-of-the-art photo sensor for automatic reticle light setting. Now, the smallest 40mm rangefinding binocular in its class is loaded with features and technology second-to-none.”

The heart of these rangefinding binoculars lies in the 40mm objective lens, meticulously crafted and enhanced with GPObright™ high-transmission lens coatings. This symbiotic fusion of advanced coatings and optimal lens size ensures exceptional brightness, even in challenging low-light conditions. GPO RANGEGUIDE’s are crafted with a magnesium body and fortified by a rubber armor coating, guaranteeing the binoculars’ resilience against harsh environments and conditions. The ranging capabilities will reach out to 3500 yards or as close as 6 yards. The 10x40 RANGEGUIDE provides a lightning-fast response time of .25 seconds.

This exceptional fusion of optical brilliance and state-of-the-art rangefinding technology is fortified by GPO’s enduring commitment to excellence, epitomized by the Spectacular Lifetime Warranty™. All RANGEGUIDE models come standard with a neoprene neck strap, microfiber cleaning cloth, ocular and objective lens covers, a hard case, and a single CR-2 battery.

Features include:

Ranging capability from 6 yards to over 3500 yards
True-range angle technology
Scan mode that provides three readings per second
Temperature readings for long-range shooting
OLED display with nine brightness settings
Auto display brightness feature
Double HD glass technology
GPObright™ lens coating technology
Waterproof and fog proof
PASSIONdrop™ hydrophobic coating
Humidity and barometric pressure readings

MSRP: $1,349.99

Check our site for more info & pricing.

To learn more about German Precision Optics’ state-of-the-art product line and their industry-leading Spectacular Lifetime Warranty™, please visit www.gpo-usa.com or call 1-866-9OPTICS.

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$100 MasterCard Rebate on All GPO CENTURI Riflescope Production Models

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German Precision Optics (GPO) is pleased to announce a $100 MasterCard Rebate on all production models of the famous GPO CENTURI Riflescope. This mail-in rebate offer will run from November 1, 2025, through March 31, 2026. Don’t miss your chance to own the riflescope that Field & Stream magazine called “one of the hottest riflescopes in the industry.”

“We are always looking to find a way to reward our loyal GPO supporters,” said Mike Jensen, Owner/CEO of GPO USA. “The GPO CENTURI product is probably the most feature-rich riflescope in the industry. It’s positioned in the mid-tier price segment and includes every feature you’re looking for—all in one package, with free accessories that other brands charge extra for.”

Here’s how the promotion works:

Purchase any GPO CENTURI catalog production model riflescope between November 1, 2025, and March 31, 2026, from any qualified GPO dealer. Then visit https://gpo-usa.com/category/promotions to download the rebate form or complete the application online. Scan your sales receipt (or snap a picture with your smartphone), upload your application and receipt, and once verified, GPO will email you a $100 digital MasterCard.

GPO CENTURI Riflescopes are designed specifically for the American market. They feature an innovative Zero-Stop locking reset turret with a multi-rotational indicator, along with a host of advanced ballistic technologies that make the entire riflescope lineup truly exceptional. In addition to the $100 rebate, select models include a certificate for a free custom-engraved ballistic turret from Kenton Industries.

GPO CENTURI Features:

1/4" MOA or 0.1 MIL click turrets
SFP & FFP illuminated iControl technology
MOA ballistic reticles, MIL reticles and G4i fiber micro-dot reticle options
FREE custom Kenton turret (select models)
FREE Magnification throw lever
4X and 6X zoom technology
Zero-Stop locking ballistic reset turrets
Turret multi-rotation indicator
GPObright™ lens coating technology
PASSIONdrop™ hydrophobic lens coatings
DOUBLE HD™ objective lens technology

To learn more about German Precision Optics’ state-of-the-art product line and their industry-leading Spectacular Lifetime Warranty™, please visit www.gpo-usa.com or call 844-MY-BINOS (844-692-4667).

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German Precision Optics Introduces New PASSION HDi Riflescope Line

German Precision Optics (GPO USA) proudly announces the launch of the all-new PASSION™ HDi riflescope line; specifically designed and engineered to deliver elite optical performance at a price point never before achieved in this class. This riflescope line is designed for true performance over unnecessary complexity. The new PASSION™ HDi strips away high-cost nonessential features while retaining the major features the vast majority of hunters and shooters actually want.

"With the PASSION™ HDi, we set out to create a riflescope that delivers extreme optical performance and real-world functionality at a price every shooter can appreciate," said Mike Jensen, CEO of GPO USA. "We eliminated the unnecessary and kept all the important features hunters and shooters rely on such as HD glass, fiber-optic micro-dot illumination and intuitive parallax control. The result is a premium yet simple product that fits 90% of the market."

At the heart of the new PASSION™ HDi riflescope line is GPO's brilliant HD lens system, delivering exceptional clarity, color fidelity, and low-light performance. This state-of-the-art optical platform features a fiber-optic micro-dot illuminated reticle normally found only in much higher-priced scopes. This advanced aiming system gives users precise illumination for fast target acquisition in all types of lighting conditions. With its powerful 3-12x magnification range, GPO has integrated a dedicated third-turret parallax adjustment, incredibly unique for a 12x riflescope. Seamlessly combined with the smooth iControl™ illumination rheostat adjustment system, it offers a level of refinement unheard of in this price class. The PASSION™ HDi riflescope line features ¼-MOA capped turret adjustments, premium brass gear internal components, and GPO's renowned Spectacular Lifetime Warranty.

The PASSION™ HDi riflescopes also include the following premium features:
– 30mm main tube for enhanced brightness and clarity
– DoubleHD™ lenses for enhanced clarity and reduced chromatic aberration
– Windage/elevation adjustment: ¼ MOA, CCW
– iControl™ illumination on-off technology
– Illuminated G4i fiber-optic micro-dot reticle
– Parallax adjustment from 15 yards to infinity
– Aluminum zoom ring with interface for an optional GPO throw lever
– Rubber eye protector for added comfort and safety
– Compact overall length

The new PASSION™ HDi riflescope line is currently available in the following three configurations:

3–12x42 – MSRP: $349.99
3–12x50 – MSRP: $399.99
3–12x56 – MSRP: $449.99

Check our site for more info & pricing.

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SIGHTRON SV 10x42 ED Binoculars

Youngsville, NC -– SIGHTRON, one of the world’s most innovative optical observation and aiming device companies, is pleased to announce the SV 10x42 ED Binoculars. These have been designed to meet the optical requirements of hunters, shooters and general observation enthusiasts.

The New SIGHTRON SV 10x42 ED Binoculars offer a wide field exceeding 70° of apparent field of view. To achieve this, SIGHTRON utilizes a field flattener to ensure excellent image quality from center to edge. Phase-correction coating on the prism delivers a bright, high-contrast field of view. Special low-dispersion (ED) lenses in the objective provide crisp, clear, extremely sharp high-resolution images free from chromatic aberration.

SIGHTRON SV binocular’s lenses are fully multi-layer coated on all lens surfaces ensuring high light transmission and accurate color reproduction. They are nitrogen filled to prevent internal fogging. The SV’s housing features a lightweight yet robust magnesium die-cast construction. Its well-balanced design minimizes the perceived weight. An elastomer exterior provides easy handling and a secure grip, even in the most extreme conditions. The center focus system features a large metal focus ring to enable quick and precise focusing adjustments, even with gloves on. The SV’s long eye relief design allows a wide field of view, even when wearing glasses. Twist-up rubber eyecups provide a comfortable fit against the eye. Fully waterproof construction ensures reliability during rain or near water.

All SIGHTRON binoculars are backed by a Lifetime Performance Guarantee.

Specifications: