Day 1 at SHOT Show

‍2025 had to be the weirdest year, in this industry, I can remember. With the up down and sideways of, the tariffs interrupting supply availability, price changes and new brands, for us, it's been a great deal to keep up with.

Last year we started handling DNT and throughout 2025 they expanded their Thermal offerings, upgraded their Nightvision products and introduced their new Hound Ballistic Thermal Handheld Line.Swarovski introduced their new Z5+ / Z5i+ Series Riflescopes and their new Compact Balance Image Stabilized Spotting Scopes.We added Telson Riflescopes to the quality brands we offer.AGM announced, and started shipping, their new AGM Spectrum 4k Mini digital day & night vision scope, priced way below what you'd expect.GPO started shipping their new Passion APO Series Spotting Scopes which are taking over the sub $1,000.00 Spotting Scope category.At the end of the year Athlon started running low on inventory of a few series of riflescopes. This is attributed to them switching production away from China to the Philippines and Japan on many of their riflescopes.With so much going on I am very much looking forward to seeing what's what and who's who, a few personnel changes as well this past year, so let's get going.My 1st meeting today was with DNT. I've been all over them since last years SHOT Show about their Riflescope line that was announced and hasn't yet been delivered. We want these new riflescopes as we are sure, with the quality and features, they would grab sales away from many of the long time sub $750.00 offerings available from the major brands at much lower pricing to you. They have delivered their new series of Zulus V2 Nightvisions, Hydra Series Hydra Thermal Scope, Clip-on, Handheld, with and without Laser Rangefinder as well as their newest Hound Ballistic Thermal Handheld Line. DNT has certainly made a name for themselves in the Nightvision and Thermal section of our industry.Just announced is their new ZULUS 4K Tube-Style Digital Day & Night Vision Scope - The ZULUS 4K Tube-Style Digital Day & Night Vision Scope (ZULUS 4K) redefines digital optics as a complete all-in-one powerhouse. Its Sony STARVIS 2 4K CMOS sensor and 50 mm f/1.8 lens provide unmatched clarity, while the 3-24x magnification and integrated laser rangefinder (LRF) with DNT’s proprietary Ballistic Engine deliver precision across diverse scenarios, eliminating guesswork in any light. Well-balanced and purpose-built, it keeps you decisively ahead in any environment. It is only 4K during the day operating as an enhanced day scope.I saw their new Hydra Mini, which should be out this Summer. One, HS210M, is 256x192 for $999.99 and the other, HS315M, is 384x288. They come with QDM150, Dove Tail and a QDF-193. Super Compact, Clip on as well as a stand alone and can be helmet mounted. For Thermal and Nightvision you can Combine the Hydra mini with a NVMD helmet mounted and have both Thermal and Nightvision ready to go.Next up was my annual

‍Nightforce meeting. Last year we were surprised with their new Spotting Scopes which was a very cool addition to their offerings.Nightforce NX6 RiflescopesNightforce has announced their latest line of riflescopes, the Nightforce NX6. - An all-new family of lightweight, easy-to-use riflescopes, engineered for hunters, tactical shooters, and competitors. Featuring an extensive lineup of versatile magnification ranges and the all-new FieldSet™ turret system. NX6™ was developed through years of testing to deliver the Rugged, Reliable, and Repeatable performance you expect from Nightforce. Easy-to-use reticles and turrets, lightweight configurations, and magnification ranges that cover most rifle-shooting applications, this new family offers benefits across a wide range of applications.These new scopes are available with both SFP and FFP options. Please see NX6 Detail Page for all the detailed intel.‍1-6x24 - The NX6 1-6x24mm delivers wide FOV, bright 1x illumination, SFP reticle options, including a BDC, and capped turrets for reliable performance in any role. Lightweight and rugged, the NX6 1-6x24 F1 with FC-DMx reticle delivers red-dot speed up close and precise holds at distance in one versatile optic.2-12x42 - At just 23 oz, the NX6 2-12x42 delivers fast aiming, a clear view, and trusted Nightforce durability in a compact, field-ready scope built for your next hunt. The NX6 2-12x42 F1 delivers fast target acquisition, confident precision in tough light, and dependable repeatability in a lightweight package.3-18x50 - Built for mid to long-range hunters, the NX6 3-18x50 offers clear low-light visibility, fast aiming, and a flexible turret setup for confident shots in the field. The NX6 3-18x50 F1 is a true do-all optic, delivering versatile magnification, easy setup, reliable precision, and clear visibility across changing conditions.4-24x50 - Built for western and predator hunters, the NX6 4-24x50 pairs long-range capability with clear glass, useful reticles, and field-ready versatility.5-30x56 - The NX6 5-30x56 F1 delivers confident long-range performance with high magnification, precise turrets, and dependable repeatability when shots are far and demanding.6-36x56 - Built for varmint hunters, the NX6 6-36x56 with FVR-1 reticle delivers pinpoint precision, fast target acquisition, and clear visibility for distant shots. Built for competition, the NX6 6-36x56 F1 offers a large magnification range, precision dialing, and rugged repeatability to perform when every stage counts.The new FieldSet™ turret system maintains Nightforce’s legendary repeatability and tracking while offering ease of use and configurability, allowing shooters to convert from capped to exposed dials and custom Bullet Drop Compensating (BDC) dials.We are Accepting Pre-Orders for expected March delivery2 aisles away is

‍GPO. I love when I check the floor plan before setting up my meetings. Happy to be meeting with Tony & Mike today. This past year has been a huge GPO year with their amazing Centuri Riflescope Series. With scopes under 10", under 20 ounces with German #4 reticles, they've really filled an empty slot with some great offerings. OH, There's a $100.00 rebate on all Centuri scopes thru the end of March.This year, once again, they did not disappoint with the release of their new PASSION HDi Series Riflescopes featuring a German #4 reticle with illuminated dot. Priced from only $349.99 - $449.99. Great hunting scopes at a great price.PASSION HDi 3-12x56i - G4i‍PASSION HDi 3-12x42i G4i - Fiber‍PASSION™ HDi 3-12x50i - G4i - FiberThese should be available late Spring or Ealy Summer

I went to meet up with Swarovski & Kahles. 2025 was a huge Swarovski year with their new Z5+ / Z5i+ Series Riflescopes and their new Compact Balance Image Stabilized Spotting Scopes. I was very much looking forward to what they'd have to share with me. I was not disappointed...They have more new Z5i+ Series Riflescopes· Six new Illuminated Models· Clicks and reticles in MILS· 30 mm main tube modern design with increased ergonomics· Advanced Ballistic Turret offers greater adjustment rangeZ5i+ 3.5-18x50 P BT 4A-I MRZ5i+ 3.5-18x50 P BT 4Wm-I MRZ5i+ 3.5-18x50 P BT BRW2m-I MRZ5i+ 5-25x56 - BT 4A-I MRZ5i+ 5-25x56 - BT 4Wm-I MRZ5i+ 5-25x56 - BT BRW2m-I MRThere's also a new dS 4-24x50 Riflescope.New optics with 6x zoom the latest dS generation is even more versatile combining both bigger field of view and more details due to the bigger zoom range· A new optical system delivers outstanding SWAROVSKI OPTIK image quality· The dS measures all the relevant parameters and uses them to calculate the correct aiming point at the touch of a button, taking into account distance, angle, environmental influences, and the individual's ballistics· Use their Hunting app to personalize the dSNew from Kahles:K318i 3.5-18x50 DLR CCW SKMR4 w-leftK318i 3.5-18x50 DLR CCW SKMR4 w-rightK318i 3.5-18x50 DLR CCW MSR2 w-leftK318i 3.5-18x50 DLR CW MSR2 w-rightK318i 3.5-18x50 CCW MOAK w-leftK318i 3.5-18x50 CCW MOAK w-rightK328i 3.5-28x50 DLR CCW SKMR4+ w-leftK328i 3.5-28x50 DLR CCW SKMR4+ w-rightK328i 3.5-28x50 DLR CCW SKMR+ w-leftK328i 3.5-28x50 DLR CCW SKMR+ w-rightK525i 5-25x56 DLR CCW SKMR4 w-leftK525i 5-25x56 DLR CCW SKMR4 w-rightK525i 5-25x56 DLR CCW SKMR leftK525i 5-25x56 DLR CCW SKMR rightK540i 5-40x56 DLR CCW SKMR4+ w-leftK540i 5-40x56 DLR CCW SKMR4+ w-rightK540i 5-40x56 DLR CCW SKMR+ w-leftK540i 5-40x56 DLR CCW SKMR+ w-rightKahles K864 8-64x56 Rifle Scope. Designed to meet the highest standards of F-Class competition, the K864 provides unbeatable precision and an unequalled field of view. Offering championship-level clarity and control, it gives shooters the edge they need to perform at their best.Unique ergonomics specifically designed for F-Class demands.True 8x zoom with uncompromised optical performance across the entire adjustment range.VISIONFLEX – Revolutionary optical design with a 64% wider field of view* and a remarkably generous eyebox.Apparently, their R&D dept has been working hard.

My meeting with Leupold. I always enjoy catching up with the boys at Leupold as we go back many years but rarely see each other. They've been quite busy since last years SHOT Show. New for 2026:Patrol 6HD Gen 2 1-6x24 (30mm) SFP Illum. FireDot DuplexPatrol 6HD Gen 2 1-6x24 (30mm) SFP CDS-ZL2 Illum. CMR2BX-6 Range HD 4DoF 10x42VX-4HD 3-12x40 (30mm) Hunt-PlexVX-4HD 3-12x40 (30mm) CDS-ZL2 Illum FireDot Twilight HunterVX-4HD 3-12x50 (30mm) CDS-ZL2 Side Focus DuplexVX-4HD 3-12x50 (30mm) CDS-ZL2 Illum FireDot Twilight HunterVX-4HD 4-16x50 (30mm) CDS-ZL2 Side Focus DuplexVX-4HD 4-16x50 (30mm) CDS-ZL2 Side Focus Wind-PlexVX-4HD 4-16x50 (30mm) CDS-ZL2 Side Focus Illum FireDot Twilight HunterMore to be revealed in the near future

My next meeting was with Pulsar. John had some great new products to share with me.Multispectral Thermal Binoculars:Symbion LRF DXT50 - 1280x1024Symbion LRF DXR50 - 640x480Thermal Imaging Rangefinding Riflescopes:Trail 3 LRF XQ50 384x288Trail 3 LRF XR50 640x480I also discussed us getting our hands on more refurb units at significant savings. Hit me up if you're looking for something so we can hook you up.

We have been doing crazy huge business this past year with Zeiss. Their Binoculars and V4 Riflescopes offer great quality and they are priced right. Towards the end of 2025 they announced and started shipping their new Pro-Series Tripods and Heads which are great quality. Something worth checking out for sure.We had a great meeting as I saw some things. I cannot say say much, however, I can say this... This Spring and again this Summer I will have some great and exciting announcements so please stay tuned. FWIW, the Summer release optic will upset many of the other brands but you'll be VERY THRILLED. It's a grand slam addition for Zeiss for sureNo gelato for me today, ran too late and have to run to a dinner meetingIf there is anything you're looking for please give us a call at 516-217-1000. It is always our pleasure to speak with you. Always give a call to discuss options and what would be best for your needsWe appreciate all the orders and support. Please stay well and safe. Have a great day & please follow us on Instagram at gr8fuldoug_

Thank you for your continued support.If there is anything else that we can assist you with please let us know.Camera Land720 Old Bethpage RoadOld Bethpage, NY 11804516-217-1000Please visit our web site @ www.cameralandny.com