‍Swarovski & Kahles SHOT Sneak PeekWe already announced Swarovski's New Swarovski Z5+ & New Swarovski Z5i+ Riflescopes . Remember to Enter To Win one of these new riflescopes in our giveaway February 5th.PRECISION REDEFINED - Unmatched accuracy, enhanced visibility, and unparalleled versatility.NEW 30mm main tube modern design with increased ergonomicsVERSATILITY AT ITS BEST - Offers flexibility for any situation. Whether you’re navigating dense woods, tackling challenging backcountry, or taking long-range shots, the Z5(i)+ adapts to your needs.ADVANCED BALLISTIC TURRET - Newly designed Ballistic Turret offers three times more adjustment range, allowing for precise targeting at various distances. With 4 color-dot rings and a two-row MOA scale ring, you can easily mark your preferred distances for quick adjustments in the field.- 40 MOA of BT External ROA (20 MOA per turn)- 80 total MOA elevation- >50 MOA windageThey also have announced the new El Range 12x42 with Tracking Assistant , in your choice of Green or Orange.The EL Range 12x42 is a pair of binoculars with integrated rangefinder. At the push of a button, it measures distance, angle, temperature and air pressure. The 12x magnification enables outstanding detail recognition both near and far. Thus, you will be able to easily identify wildlife at various distances. The 42 mm objective lens diameter ensures that a lot of light enters the optics, making high-contrast observations possible even at dusk. Weighing just 930 g, the EL Range sits lightly and ergonomically in the hand thanks to its practical wrap-around grip. The EL Range can be individually configured. With a large field of view of 96 m at 1,000 m (288 ft/1,000 yards), you can keep an eye on everything despite the high magnification. The optionally available FRR-42 forehead rest for EL Range 42 helps you to hold the EL Range steady. This way, you can see clear, jitter-free images. With the EL Range, you are ready for any challenge and experience GROUNDBREAKING PRECISION.New from Kahles is the new THE GAME-CHANGER 40X NEW K540i 5-40x56i.Exceptionally comfortable eyebox even at 40X magnificationPerfect optical performance with 8x zoom over the entire adjustment rangeIlluminated reticle in 1st focal planeK540i DLR Dynamic Long Range - Extra-large lettering & 100 clicks per rotation